Media buying insights
Conversion science, client success stories, event recaps and the industry shifts shaping iGaming traffic.
EventsOctober 1, 2026 · 6 min read
Konvertika at SBC Summit Lisbon 2026: operators, media agencies and publisher partners
Our recap of SBC Summit Lisbon and the Affiliate Leaders Summit: three days of meetings with operators, media agencies and our Publisher partners — plus the show-floor moments everyone talked about.
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IndustrySeptember 24, 2026 · 7 min read
Brazil's betting crackdown: what operators and advertisers should prepare for
Regulatory pressure on betting in Brazil is tightening. We break down what the restrictions mean for traffic, compliance and GEO strategy — and the risks the next 12 months may bring.
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TrendsSeptember 12, 2026 · 7 min read
Media buying trends 2027: where iGaming traffic is heading
Server-side everything, AI-shaped bidding, and the return of classic formats — our outlook on the media buying landscape that will define 2027.
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ConversionsAugust 21, 2026 · 8 min read
The iGaming conversion playbook: 9 levers that actually move CR
From pre-lander friction to bonus framing and page speed — the nine conversion levers we see working across hundreds of casino and sportsbook campaigns.
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Success StoriesJuly 30, 2026 · 6 min read
How a crypto casino lifted its FTD rate 3.4x with in-page push
A 21-day in-page push campaign in Germany and Austria tripled first-time deposits for a crypto casino brand — here is the full breakdown of the strategy.
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Success StoriesJune 18, 2026 · 6 min read
From brief to −38% CPA: how a Telegram mini-app drove 1,880 slot registrations
An 18-day Telegram campaign in India combined a mini-app demo slot, bot follow-ups and Hindi-localized creatives to cut CPA by 38%. The playbook, step by step.
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ConversionsMay 27, 2026 · 6 min read
What 400 iGaming campaigns taught us about creative testing
Creative beats budget in most auctions. Here are the testing patterns — angle diversity, iteration speed, and kill criteria — behind our best-performing campaigns.
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ConversionsApril 15, 2026 · 5 min read
Server-side retargeting: recovering the FTDs you already paid for
Roughly 95% of the visitors you buy leave without depositing. Server-side retargeting brings them back — without ad-blockers, browser limits or third-party pixel risk.
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TrendsMarch 19, 2026 · 6 min read
Pop-under in 2026: the underrated workhorse of casino media buying
Pop-under traffic is often dismissed as cheap inventory — done right, it is one of the most scalable sources of casino and sportsbook FTDs. Here is how to buy it properly.
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