Success StoriesJuly 30, 20266 min read
How a crypto casino lifted its FTD rate 3.4x with in-page push
A 21-day in-page push campaign in Germany and Austria tripled first-time deposits for a crypto casino brand — here is the full breakdown of the strategy.
When a crypto casino brand came to us with strong creative but plateauing paid social results in DE and AT, we moved their acquisition budget into in-page push. Three weeks later their FTD rate was 3.4x higher. This is how the campaign worked.
The challenge
Social platforms were throttling gambling creatives, frequency was burning out, and CPA was climbing. The brand needed reach that did not depend on approval queues — without sacrificing audience quality.
The strategy
- Segmented targeting by carrier and OS version to isolate high-value pockets.
- Tested 12 creative angles, kept the 3 with the strongest deposit intent.
- Daypart bidding around evening peaks (19:00–23:00 local).
- Auto-optimization rule: pause any source where CPA exceeded $28.
“In-page push gave us iOS reach that social platforms had taken away — with better deposit quality.”
— Campaign manager, crypto casino brand
Why it worked
In-page push renders inside the page experience — it bypasses subscription fatigue and works on iOS. Combined with strict capping and source-level rules, the campaign scaled volume while CPA stayed inside target.
The full case study — including the creative angle breakdown — is available on our Case Studies page.
Scale this with Konvertika
Global iGaming inventory, AI optimization, and fraud filtering on every impression.