ConversionsApril 15, 20265 min read
Server-side retargeting: recovering the FTDs you already paid for
Roughly 95% of the visitors you buy leave without depositing. Server-side retargeting brings them back — without ad-blockers, browser limits or third-party pixel risk.
Every media buyer knows the number: most paid visitors leave without acting. What most teams forget is that those visitors are the cheapest FTDs available — you already paid to reach them once.
Why pixels fail here
Third-party pixels lose events to ad-blockers and browser restrictions, and they carry real GDPR risk in the EU. A retargeting pool built on a broken pixel is a pool built on sand.
The server-side approach
- First-party, server-side event capture — resistant to ad-blockers.
- Privacy-first logic that stays 100% GDPR compliant.
- No heavy scripts slowing down your landing pages.
- Zero conflict with your affiliates, PPC and programmatic partners.
“We don't just buy traffic; we repair your funnel.”
Performance-only, no retainers, no subscriptions — this is exactly the retargeting engine we built into Konvertika. If you are running traffic without a recovery strategy, you are paying full price for half the value.
Scale this with Konvertika
Global iGaming inventory, AI optimization, and fraud filtering on every impression.