EventsOctober 1, 20266 min read

Konvertika at SBC Summit Lisbon 2026: operators, media agencies and publisher partners

Our recap of SBC Summit Lisbon and the Affiliate Leaders Summit: three days of meetings with operators, media agencies and our Publisher partners — plus the show-floor moments everyone talked about.

The Greatest Show in Gaming signage at SBC Summit Lisbon 2026

SBC Summit Lisbon, co-located with the Affiliate Leaders Summit at FIL & MEO Arena, closed yesterday after three intense days under the banner "The Greatest Show in Gaming". The Konvertika booth was busy from open to close — we spoke with operators, media agencies and with our Publisher partners about what 2027 planning actually looks like.

Operator stands at SBC Summit Lisbon 2026 — Operator stands like 1xBet's dominated the expo floor — Lisbon, September 29 – October 1, 2026.

Operators: budgets, GEOs and honest FTD math

Most of our calendar was booked by casino and sportsbook operators, and the questions were refreshingly practical: what does an FTD actually cost in LATAM right now, how stable is pop under traffic volume in Tier-1 GEOs, and how fast can retargeting pools be rebuilt after a bonus campaign? We ran live campaign reviews at the booth and compared notes on where budgets are moving for 2027.

Media agencies: scale without the waste

With media agencies the conversation turned to scale and control: bulk campaign management, transparent reporting, and running pop under traffic, push notifications traffic and Telegram placements as one mix instead of isolated tests. Agencies managing several brands also asked about account structures and fraud filtering — exactly what our AI Fraud Shield and S2S postbacks are built for.

Main-stage panel at SBC Summit Lisbon with Gallacher, Sportradar and Clever Advertising — Main-stage panel with broadcast and sports-data leaders — Gallacher, Sportradar and Clever Advertising.

Publisher partners: stable demand wins

We spoke with our Publisher partners too, and their priorities were clear: demand that doesn't vanish overnight, predictable payment terms, and better creative tooling. We previewed our bulk upload and capping improvements, and several supply partners left with concrete plans for the next quarter.

Football star at the 1xBet and Paris Saint-Germain stand at SBC Summit Lisbon — Football stars drew the crowds at the 1xBet × Paris Saint-Germain stand.

The show floor had star power too

Between meetings the floor delivered its share of buzz: the 1xBet × Paris Saint-Germain activation pulled crowds all week, and the UFC × Aviator backdrop was easily the most photographed spot of the summit. Great conversations happen around those moments — but the real work, as always, was in the meetings.

UFC and Aviator activation at SBC Summit Lisbon 2026 — The UFC × Aviator activation — the most photographed spot at the summit.

“Three days in Lisbon reminded us why this industry works: it runs on relationships, not just bid adjustments.”
— Konvertika team

Thank you to every operator, media agency and publisher partner who stopped by. Same booth energy next year — and if you want a head start on 2027 planning, grab a meeting slot while the calendar is still open.

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